Rafael Araújo (JOY)
Sou designer e diretor de arte com foco em branding, produtos digitais experiencia do usuário, design de interface e posicionamento de marca. Trabalho desenvolvendo, organizando e mantendo marcas, criando identidades visuais, campanhas e sistemas gráficos que funcionam do conceito à experiência final do usuário. Atuo atendendo todo o processo criativo, da ideação à execução, sempre buscando performance, clareza e qualidade gráfica.
Além disso, também ofereço um serviço complementar de criação de personagens/modelos e personas geradas por IA, pensadas para serem utilizadas por empresas como mascotes, modelos de campanha ou ativos recorrentes de comunicação. Esses personagens são desenvolvidos de forma alinhada à identidade da marca, ao público e aos objetivos de comunicação, ampliando as possibilidades criativas sem substituir o trabalho de design.
Se a empresa busca inovação com controle criativo, consistência visual e identidade forte, meu trabalho conecta design, estratégia e IA de forma prática e aplicável ao negócio.
EN
I am a designer and art director focused on branding, digital products, user experience, interface design, and brand positioning. I work on developing, organizing, and maintaining brands, creating visual identities, campaigns, and graphic systems that function from concept to the final user experience. I handle the entire creative process, from ideation to execution, always aiming for performance, clarity, and graphic quality.
I am a designer and art director focused on branding, digital products, user experience, interface design, and brand positioning. I work on developing, organizing, and maintaining brands, creating visual identities, campaigns, and graphic systems that function from concept to the final user experience. I handle the entire creative process, from ideation to execution, always aiming for performance, clarity, and graphic quality.
In addition, I also offer a complementary service for creating AI generated characters, models, and personas, designed to be used by companies as mascots, campaign models, or recurring communication assets. These characters are developed in alignment with the brand’s identity, audience, and communication goals, expanding creative possibilities without replacing design work.
If a company is looking for innovation with creative control, visual consistency, and a strong identity, my work connects design, strategy, and AI in a practical and business oriented way.
Como designer freelancer, atuei em projetos diversos envolvendo criação de conteúdos para redes sociais (posts, banners, thumbnails e capas), desenvolvimento de identidades visuais, produtos, experiencia de usuário, logotipos e sistemas de branding. Ao longo dessa trajetória, tive a oportunidade de colaborar com empresas e marcas como Red Bull, Nike, Itaú, Stanley’s Holding, Opia, Black Fralda, Querubim, Dry Telecom, Space Edu, Lets eat it, Cider, Correxico, SejaAP e diversas outras. Atendendo demandas de diferentes segmentos e contextos.
Também participei da criação de campanhas, anúncios e ativações promocionais, além de produzir materiais audiovisuais por meio de filmmaking e fotografia. Minha atuação se estendeu ainda ao design de produto, desenvolvimento visual de NFTs, pesquisas criativas e soluções personalizadas para lançamentos e fortalecimento de marcas, sempre buscando alinhar qualidade gráfica, estratégia e impacto visual.
EN
As a freelance designer, I worked on a wide range of projects involving the creation of social media content such as posts, banners, thumbnails, and covers, as well as the development of visual identities, products, user experience, logos, and branding systems. Throughout this journey, I had the opportunity to collaborate with companies and brands such as Red Bull, Nike, Itaú, Stanley’s Holding, Opia, Black Fralda, Querubim, Dry Telecom, Space Edu, Let’s Eat It, Cider, Correxico, SejaAP, and many others, addressing demands across different segments and contexts.
As a freelance designer, I worked on a wide range of projects involving the creation of social media content such as posts, banners, thumbnails, and covers, as well as the development of visual identities, products, user experience, logos, and branding systems. Throughout this journey, I had the opportunity to collaborate with companies and brands such as Red Bull, Nike, Itaú, Stanley’s Holding, Opia, Black Fralda, Querubim, Dry Telecom, Space Edu, Let’s Eat It, Cider, Correxico, SejaAP, and many others, addressing demands across different segments and contexts.
I also took part in the creation of campaigns, advertisements, and promotional activations, in addition to producing audiovisual materials through filmmaking and photography. My work further extended to product design, visual development of NFTs, creative research, and tailored solutions for brand launches and strengthening, always aiming to align graphic quality, strategy, and visual impact.